BIO
Xinyu Cheng, also known as Alexandra Cheng, is a fashion stylist, creative director, and content creator based in New York City. In addition to styling, she has developed over the years a strong interest in art direction, branding, visual marketing, visual merchandising, and social media communication. She lived and studied in Los Angeles, then San Francisco, and now New York City. Alexandra loves to mix and match aesthetics of different cultures and sub-cultures, streetwear and high-end brands, vintage and modern elements.
Her services include but are not limited to art direction, visual content production (social media, website, blog), branding, fashion styling (commercial, e-commerce, editorial, product, prop, personal), runway analysis, and fashion trend forecasting.
Her styling and InDesign work has been published in Vulkan Magazine, Elegant Magazine, & THE IMPRESSION. Her branding, visual merchandising, and visual marketing projects were published via ISSUU.
For inquiries & commissions: alexandraxcheng@gmail.com | @name_by_detroit